Marketing Your Website

Many small businesses have a website but do not understand how this can be used to fit into their overall sales and marketing plans. Marketing your website is essential if you want to attract visitors and get noticed.

The easiest way to raise awareness of your website is to ensure that your website address is on every single piece of promotional or business material that you produce. This includes stationery, business cards and company vehicles as well as any advertising you do (e.g. point of sale, print ads or direct marketing).

Other simple, inexpensive techniques can drive traffic to your website, including getting listed in the search engines, advertising to a mailing list or exchanging reciprocal links with other websites.

Find out more by selecting the option relevant to you on the left.