The Best Internet Advertising for New Business Ideas

You have a whole new business idea, innovation in the market, and you need to get to know the audience with your services. Of course, the easiest way in today’s time for them to hear you at all is internet advertising. However, when it comes to a brand new product or service, then you cannot put just any advertisement.

Why is Google advertising or banner not a good thing for a new type of service/business?

Simply, on Google advertising, the audience is encountered on the basis of keywords searched by the search engine. None of us can know about a new service/product because it is new, so you cannot even ask for it.

As for the banner, you can always buy it on one of the sites, but it will still not be interesting to the audience because they do not even know what it is, and on each banner the content is half the logo and half of the information about business is in question – in the shortest terms. For the new idea of business, it does not mean anything.

Why are marketing and native ads the right thing?

The combination of these two online advertisements is a real thing for new ideas. It is first and foremost to explain your services through good content on some of the more visited portals in your city or the whole country where the audience has confidence. Do not complain about the money, and if that advertisement is in full swing for one or two days at most. You did not throw money, but you just have to invest a bit and profit.

Namely, the next step is to “revive” the text that you paid on the famous portal. You will do this by creating a native ad that consists of an interesting illustration, a title that arouses emotion and text that you already paid on a portal. Native advertisements are always on the sites that follow the topic of your services/products. By the way, its “virtue” is that it fits nicely into the website where it is, so the audience often thinks it’s not a paid advertisement.

How to present yourself

Your internet presentation can’t be based only on the said above. You will also need your own professional web site, so the people who are interested in your product or service can be “transferred” to your own page. For this, you will need a team of professionals so your internet representation can convince your audience that you are running a successful business that will provide them with the best product or service there is. You need to convince your future customers that you are – it!


The Start A Business Program is part of Invest NI’s goal of making Northern Ireland an exemplary location for starting and growing a successful business. The Start a Business Program is FREE, is available right across Northern Ireland and provides a package of support to anyone interested in starting a business. Visit the main SABp website to find out more about the Program. If you are interested in starting a business they will put you in touch immediately with one of their accredited business advisors located in Enterprise Agencies throughout Northern Ireland.